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Looking for more great training opportunities? Visit the Association of Zoos & Aquariums to learn more about courses, webinars and conferences that can help enrich your career.


Online Programs

Find information about upcoming Alliance online programs below. Information about local "Watch and Talk" events are available on the individual program pages. 

Aligning your Board, your Organization, and your Business Model around Audience Building

Three-Part Webinar Series
May 23, 24, 25, 2017
2-3:30 p.m. (Eastern) 

 Join us for this three-part webinar series, in which we will highlight key research from the Wallace Foundation, BoardSource, and PGAV Destinations, related to understanding and building cultural audiences: the role of your board, new business models for museums, and using audience and market research effectively. The series will examine three case study institutions–The Contemporary Jewish Museum, The San Diego Museum of Man, and the Greensboro Science Center, as we explore their varied approaches, challenges and successes in building audiences and strategically aligning their institutions. Museum colleagues representing AAM Professional Networks–Public Relations and Marketing Committee (PRAM), Leadership and Management Network (LMN), Committee on Audience Research and Evaluation (CARE), will provide perspective from the museum field.

  • May 23: Getting the Board on Board with Audiences
    In this webinar we explore the key roles of a museum’s board, including understanding and informing strategic decision making around audience building initiatives. How is museum leadership working to build a better board that recognizes audiences as part of their strategic, generative and fiduciary responsibilities? We will feature new research from BoardSource that identifies key aspects of the board’s roles.
  • May 24: Building Audiences and New Business Models for Museums
    In this webinar we explore new business models for museums, including aligning the organization around audience building. In what ways are museums are shifting their business models to be more responsive to their visitors? What is the financial impact of these shifts on the institution? The community? We will feature The Wallace Foundation Road to Results research that highlights institutions that are leading the way with this evolving business approach.
  • May 25: Museums and Shifting Cultural Demographics
    This webinar reflects our increased understanding of the importance of market research in the cultural sector, and how this influences decision-making and alignment up, down, and across the organization. Why is market research important to museums? Why should museum leaders pay attention to audience and visitor trends from outside the museum sector? We will feature PGAV Destinations’ Voice of the Visitor research as we examine who comes (or doesn’t come) to cultural attractions.

Recorded Webinars

With over 70 programs to choose from, our recorded webinars cover a range of topics, and offer an affordable, accessible and convenient online learning opportunity for you, your staff and your colleagues. Purchase of each recorded webinar includes access to the archived recording and presentation materials. Programs originally produced after 2009 feature closed-captioning.

Click on the categories below to browse our webinar library.

How Does it Work?

Alliance webinars are originally presented live, recorded and archived for later access. Before purchasing, run a technical check to make sure your system is compatible. After purchasing a recorded webinar, you will receive access instructions to view the program at your own convenience.