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AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

It’s Nothing Personal The Power of Building Relationships beyond the Transactional

Transactional thinking runs deep in the nonprofit sector and negatively impacts the value we provide and receive from constituents. Learn how the Toledo Zoo replaced transactional thinking …

Join the Conversation: Creative Aging and the Future of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

Three Models for Bridging Wellness and Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical …

Engagement Strategies During Times of Low (or no) Attendance

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …

Taking Out the Guesswork: Using Research to Build Arts Audiences

Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…

Road to Results: Engage the Audience

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …

Road to Results: Know Your Audience

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …

Road to Results: Align your Organization to Build Audiences

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts …

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their …

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and …

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t…
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#AAM2023: New Focus, New Flow, New Formats

Category: Alliance Blog
For as long as anyone could remember, AAM’s 115-year-old Annual Meeting & MuseumExpo had been structured in about the same way. As with most professional conferences, people who wanted …

The BTA 2022 Art Museum Trustee Survey

Category: Research and Reports
The Characteristics, Roles, and Experiences of Black Trustees Foreword The Black Trustee Alliance for Art Museums (BTA) was established in 2021 to transform art museums into more equitable …

Art Museum Staff Demographic Survey 2022

Category: Research and Reports
Foreword Art museums aspire to play a singular social role for the public—they commit to both preserving and stewarding collections of art for current and future generations, while also …

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