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AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Building Connected Communities Museums as Bridges Across Divides

This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across …

The Who, What, and Why of Storytelling in Museums

Watch this conversation between Adina Langer, Gina J. Wouters, and Colleen Higginbotham as they discuss how to make museum storytelling as engaging a…

It’s Nothing Personal The Power of Building Relationships beyond the Transactional

Transactional thinking runs deep in the nonprofit sector and negatively impacts the value we provide and receive from constituents. Learn how the Toledo Zoo replaced transactional thinking …

Join the Conversation: Creative Aging and the Future of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

Three Models for Bridging Wellness and Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical …

Engagement Strategies During Times of Low (or no) Attendance

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …

Taking Out the Guesswork: Using Research to Build Arts Audiences

Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…

Road to Results: Engage the Audience

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …

Road to Results: Know Your Audience

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …

Road to Results: Align your Organization to Build Audiences

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts …

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their …
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Act Now to Speak Up for Museums!

Category: Advocacy Alert
Advocacy Alert – June 7, 2024 In this Alliance Advocacy Alert: Appropriations Update: Act Now to Speak Up for Museums! Start Today: Plan to Participate in #InviteCongress 2024 …

How to Transform a Volunteer Program in Six Steps

Category: Alliance Blog
Are you taking a second look at your museum’s volunteer program? Maybe you’re struggling with flagging recruitment and retention, questioning how the diversity of your corps aligns with …

A Bundle of Museum Collections Management Forms

Download templates for: an acquisition proposal form, accession form, donor questionnaire, deed of gift, bequest pledge form, cataloging worksheet, condition report form, deaccession form, …

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