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AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Taking Out the Guesswork: Using Research to Build Arts Audiences

Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…

Road to Results: Engage the Audience

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …

Road to Results: Know Your Audience

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …

Road to Results: Align your Organization to Build Audiences

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts …

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness, and pertinence to daily life in their …

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and …

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t…

Magnetic Museums Part 1: What Makes a Museum Magnetic?

Watch this webinar for a practical overview of the science of magnetism, the art of engagement, and the six practices of magnetic museums: building core alignment, embracing 360 engagement, …

Building Audience Engagement and Public Awareness through Crowdfunding

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

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Applying Art History to Workplace Safety: Saving Lives and Growing Revenue at the Toledo Museum of Art

Category: Alliance Blog
Over the course of its distinguished 120-year history of art education, the Toledo Museum of Art (TMA) has offered classes that extend beyond simple drawing and painting into topics ranging …

Legislative Update and Museums Advocacy Day 2022 is Virtual

Category: Advocacy Alert
Advocacy Alert – November 19, 2021 In this Alliance Advocacy Alert: Act Now: Ask Congress to Approve Historic Increase for OMS Signed into Law: Infrastructure Investment and Jobs Act …

How Can Education Programs Help Bridge the Digital Divide? 

Category: Alliance Blog
In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2021 edition of TrendsWatch from the Center for the Future of Museums. In …

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