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AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

In this recorded webinar learn the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and …

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

Watch this recorded webinar to learn how to build a shared vision, mission, and compelling set of long-t…

Magnetic Museums Part 1: What Makes a Museum Magnetic?

Watch this webinar for a practical overview of the science of magnetism, the art of engagement, and the six practices of magnetic museums: building core alignment, embracing 360 engagement, …

Building Audience Engagement and Public Awareness through Crowdfunding

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

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