Magnetism starts at the core when strong alignment is created within the professional staff and board around a shared vision, mission or compelling set of long-term goals. These museums are motivated by a “people-first, service-first” philosophy that seeks to meet needs, develop leadership, and activate the potential of others within their ranks. This webcast examines the ways in which magnetic museums enlist others in helping to make the institutional vision a reality, resulting in a clear sense of direction and genuine partnership toward a common goal.