Based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience building initiatives, create effective promotional materials, and engage internal and external stakeholders in guiding and evaluating audience-buidling initiatives.
AAM Member-Only Content
AAM Members get exclusive access to premium digital content including:
- Featured articles from Museum magazine
- Access to more than 1,500 resource listings from the Resource Center
- Tools, reports, and templates for equipping your work in museums
We're Sorry
Your current membership level does not allow you to access this content.
Upgrade Your MembershipUpcoming Events
2025 Annual Conference-Call for session proposals
Event Date:
Presented by:
American Association for State and Local History (AASLH)
Cincinnati, OH
2024 Future of Museums Summit (Virtual)
Event Date:
Presented by:
American Alliance of Museums
Comments