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The Who, What, and Why of Storytelling in Museums

Category: On-Demand Programs: Engaging Audiences
Decorative slide with The Who, What, and Why of Storytelling in Museums

Watch this conversation between Adina Langer, Gina J. Wouters, and Colleen Higginbotham as they discuss how to make museum storytelling as engaging as possible.

Some of the key discussion points in this video: 

  • What is the power of storytelling?
  • Who are the storytellers?
  • What/whose stories do we tell?


Storytelling in Museums

Edited by Adina Langer this book explores how museums, through their storytelling, can help make visitors feel welcome and engaged.

Creating Great Visitor Experiences A Guide For Museum Professionals

Without a great visitor experience, museums risk losing ground with their audiences. This book, by Colleen Higginbotham, helps museums grow and diversify audiences, and create great visitor experiences.

Identity and the Museum Visitor Experience

This book by John H Falk identifies five key types of visitors who attend museums and defines the internal processes that urge them to revisit.

Exhibit Labels An Interpretive Approach, Second Edition 

This updated version of Beverly Serrell’s seminal publication provides expert guidance on the art of writing label copy for diverse audiences and touches on how the placement of labels in an exhibition can provide clarity to the viewer.

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