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AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.

CARE-apy: Belonging in Cultural Institutions

Approaches, Findings & Future Directions for the Field What does belonging look like in cultural institutions? We’ll share how two projects worked to understand belonging – across a …

CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention

As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …

CARE-apy: Analyzing Data for Action

You’ve figured out your evaluation questions and methods and collected your data, but now what? Join us for a CARE-apy discussion about what happens after your evaluation data have been …

CARE-apy: Discussing Data Collection Methods

Watch this recorded CARE-apy session where we explore numerous evaluation methods that you can use to understand a variety of things, including: Information that will help you make …

CARE-apy: Crafting Evaluation Questions

Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating …

Museum Goers and the Pandemic

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: Wilkening Consulting and AAM Transcript CommPartners Christina: All right, we’re good …

Rethinking Experience Design for a New Reality

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and …

The Future of Museum Evaluation after COVID‐19

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in …

CARE-apy: Psychological Science and the Visitor Experience

When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

CAREapy: Expanding COVES to Art Museums

The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide …

CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities

In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic …

Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art

Watch this recorded webinar in which the Cleveland Museum of Art shares how they undertook a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary …
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Latest Stories from AAM

#AAM2023 Keynote: Gregg Deal

Category: Annual Meeting
Gregg Deal (Pyramid Lake Paiute Tribe) took the stage as the 2023 AAM Annual Meeting & MuseumExpo keynote speaker. Deal is a multi-disciplinary artist, activist, and “disruptor.” His …

Empathy Interviews: A Tool for Museums to Understand the Feelings and Experiences of Others

Category: Alliance Blog
Imagine sitting down with local community members and hearing stories about the places they feel they can show up as their most authentic selves, or where and how they have learned …

Techno-skepticism: Rethinking the Costs and Benefits of Digital Technology

Category: Center for the Future Of Museums Blog
The night before my flight to Denver for #AAM2023, I went over my slides for the annual presentation on TrendsWatch. The talk was formatted around the chapters of the latest report (access …

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