OSHA’s On-Site Consultation Program
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On-Demand Programs: Audience Research & Evaluation
AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.
On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.
Measuring Museum Social Impact: Lessons and Resources from a National Study
With IMLS funding, the Measurement of Museum Social Impact study has spent months working with museums across the US to validate a social impact instrument. Watch this recorded session from …
CARE-apy: Belonging in Cultural Institutions
Approaches, Findings & Future Directions for the Field What does belonging look like in cultural institutions? We’ll share how two projects worked to understand belonging – across a …
CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention
As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …
CARE-apy: Analyzing Data for Action
You’ve figured out your evaluation questions and methods and collected your data, but now what? Join us for a CARE-apy discussion about what happens after your evaluation data have been …
CARE-apy: Discussing Data Collection Methods
Watch this recorded CARE-apy session where we explore numerous evaluation methods that you can use to understand a variety of things, including: Information that will help you make …
CARE-apy: Crafting Evaluation Questions
Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating …
Museum Goers and the Pandemic
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: Wilkening Consulting and AAM Transcript CommPartners Christina: All right, we’re good …
Rethinking Experience Design for a New Reality
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and …
The Future of Museum Evaluation after COVID‐19
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in …
CARE-apy: Psychological Science and the Visitor Experience
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …
CAREapy: Expanding COVES to Art Museums
The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide …
CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities
In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic …
Upcoming Events
Regional Emergency Networks: VACDaRN’s Response to Vermont’s Severe Weather and Flooding
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Safe Zone for the Museum Field
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2024 AAM Annual Meeting & MuseumExpo
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Latest Stories from AAM
2024 Museum Board Leadership: A National Report
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Research and Reports
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. …
Social Impact Toolkit
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Social Impact
Measuring museum social impact is a long journey, and requires time and commitment. The Measurement of Museum Social Impact initiative (MOMSI) designed a toolkit to set museums up for …
Annual Report Template
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Governance & Support Organizations
An annual report is more than just a document; it’s a powerful engagement tool. It serves as a window into the museum’s soul, offering a transparent view of financial vitality, program …