On-Demand Programs: Audience Research & Evaluation
AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.
On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.
The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide improvement. Learn about how we are engaging in …
In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic racism in focused and unignorable ways and demanded …
Watch this recorded webinar in which the Cleveland Museum of Art shares how they undertook a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary closure due to the pandemic in sp…
Watch this recorded program with leaders from AAM’s Committee on Audience Research and Evaluation who present tools and experiences to walk participants through how to present information, facilitate data discussions, and support teams in …
View a recording of "Starting Evaluation with Team-Based Inquiry," a webinar presented by the Committee on Audience Research and Evaluation on March 11, 2020. Presenters from the Minnesota Historical Society and Como Park Zoo and …
View a recording of "CARE-apy: How to Evaluate Without a Staff Evaluator," a webinar presented by the Committee on Audience Research and Evaluation on April 30, 2020. Emily Craig and Michelle Mileham are two museum professionals who …
Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing When Change Is …
This recorded webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the organization to reach common goals. Speakers from …
Latest Stories from AAM
From the Trenches: Advice from an Emerging Museum Professional
Category:
Alliance Blog
I didn’t always see myself working in museums. For most of my life, I was immersed in …
Civics on View: Using Museum Collections to Foster Greater Civic Knowledge and Understanding
At a time when much of the nation is thinking about what citizenship means, museums, …
The Formula for Relevance
Category:
Center for the Future of Museums Blog
I love finding examples of museums that use their resources to boost the fortunes of …