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AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.

Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art

Watch this recorded webinar in which the Cleveland Museum of Art shares how they undertook a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary …

Examining and Applying Data for Action: A CARE Webinar on Understanding and Using Data

Watch this recorded program with leaders from AAM’s Committee on Audience Research and Evaluation who present tools and experiences to walk participants through how to present information, …

Starting Evaluation with Team-Based Inquiry

View a recording of "Starting Evaluation with Team-Based Inquiry," a webinar presented by the Committee on Audience Research and Evaluation on March 11, 2020. Presenters from the Minnesota …

CARE-apy: How to Evaluate Without a Staff Evaluator

View a recording of "CARE-apy: How to Evaluate Without a Staff Evaluator," a webinar presented by the Committee on Audience Research and Evaluation on April 30, 2020.  Emily Craig and …

Road to Results: Know Your Audience

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …

Increase the Impact: Ensuring Evaluation is Institution-Wide

This recorded webinar explores how to successfully foster an institutional culture where evaluation efforts and outcomes are utilized and embraced across departments and all levels of the …

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