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Examining and Applying Data for Action: A CARE Webinar on Understanding and Using Data

Category: Audience Research and Evaluation
A set of connected wires in green fill the page.
Photo by Clint Adair on Unsplash


All of our organizations, whether led by volunteers or managing a multi-million dollar budgets, are gathering data from, and about, our visitors, participants, donors, members, and other patrons. Yet, many of us may not know exactly what to do with that data, from manipulating and presenting it for others to understanding and applying the findings to future decisions, improvements, or changes. In this webinar, evaluation and research leaders from AAM’s Committee on Audience Research and Evaluation present tools and experiences to walk participants through how to present information, facilitate data discussions, and support teams in using the data to move forward with ideas, decisions, directions, and more.

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