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On-Demand Programs: Financial Sustainability

AAM’s financial sustainability programs cover topics to help your museum thrive, including programs related to fundraising, crowdfunding, handling collections stewardship on a shoestring, and more.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

How Do You Know You’re Ready for a Campaign? Where Do You Start?

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By American Alliance of Museums
Whether constructing a new building, growing your endowment, or simply raising money for a program, campaigns are complex endeavors. Even the most organized campaigns can put staff, …

Museum Budgeting: Putting Your Money Where Your Mission Is

By Brian Alexander, Chris Morehead, Sharon Smith Theobald, and Kristine Zickuhr
In this recording, discuss museum budgets and funding. Some of the key discussion points in this video:  A broad overview of the overall budgeting process Where do funds come from? How are …

Evolve Your Fundraising to Become More Anti racist Real Examples From the Field

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By American Alliance of Museums
Hear from professionals at museums around the country who are trying to make their fundraising practices more antiracist. As museums face ever growing pressure to holistically live the …

Capital Campaign Clinic

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By American Alliance of Museums
Museum Capital Campaigns are moving forward—even thriving—and are helping institutions navigate current challenges and ensure their future relevance. Gain practical guidance on effectively …

Planning for Sustainable Success Fundraising Management in a Changing World

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By American Alliance of Museums
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presenters: Donna McGinnis, President & CEO, Naples Botanical Garden and Kate Brueggemann, VP, …

60 Ideas in 60 Minutes: Be the Change You Wish to See

By
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …

Measuring Social Impact for Financial Sustainability

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By American Alliance of Museums
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. …

Forecasting the Future of Financial Sustainability Webinar

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By American Alliance of Museums
As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID …

Building Audience Engagement and Public Awareness through Crowdfunding

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By American Alliance of Museums
Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

New Structures and Strategies for Board Engagement and Fundraising

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By American Alliance of Museums
In this recorded webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case …

Collections and Storage Handling on a Shoestring

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By American Alliance of Museums
Watch this recorded webinar discussing practical solutions to collections storage issues and ways to effectively care for collections using available materials, resources, and your own …

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Latest Stories from AAM

Museum Philanthropy & Fundraising Tipsheet

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By American Alliance of Museums
Category: Financial Sustainability
This tipsheet summarizes the transcript of a webinar presented by Charles Katzenmeyer, Eowyn Bates, Amy Burt, Shannon Joern, and Ginevra Ranney. It was developed with the help of ChatGPT. …

Speaking the Audience’s Language: A Q&A with James Heaton

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By Adam Rozan
Category: Alliance Blog
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …

Striving for Excellence in Exhibition Label Writing

By John Russick and Jojo Galvan Mora
Category: Alliance Blog
In just a few months, a quarter of the twenty-first century will be behind us. Much has changed in museums over that time. Some of that change has been brought on by technology and new ways …

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