Skip to content


AAM’s financial sustainability programs cover topics to help your museum thrive, including programs related to fundraising, crowdfunding, handling collections stewardship on a shoestring, and more.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Museum Budgeting: Putting Your Money Where Your Mission Is

In this recording, discuss museum budgets and funding. Some of the key discussion points in this video:  A broad overview of the overall budgeting process Where do funds come from? How are …

Evolve Your Fundraising to Become More Anti racist Real Examples From the Field

Hear from professionals at museums around the country who are trying to make their fundraising practices more antiracist. As museums face ever growing pressure to holistically live the …

Capital Campaign Clinic

Museum Capital Campaigns are moving forward—even thriving—and are helping institutions navigate current challenges and ensure their future relevance. Gain practical guidance on effectively …

Planning for Sustainable Success Fundraising Management in a Changing World

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presenters: Donna McGinnis, President & CEO, Naples Botanical Garden and Kate Brueggemann, VP, …

60 Ideas in 60 Minutes: Be the Change You Wish to See

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …

Measuring Social Impact for Financial Sustainability

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. …

Forecasting the Future of Financial Sustainability Webinar

As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID …

Building Audience Engagement and Public Awareness through Crowdfunding

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…

New Structures and Strategies for Board Engagement and Fundraising

In this recorded webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case …

Collections and Storage Handling on a Shoestring

Watch this recorded webinar discussing practical solutions to collections storage issues and ways to effectively care for collections using available materials, resources, and your own …

Upcoming Events

Courier Training Workshop

Event Date:
Presented by: Association of Registrars and Collections Specialists (ARCS)
Portland, OR
View All Events

Latest Stories from AAM

Techno-skepticism: Rethinking the Costs and Benefits of Digital Technology

Category: Center for the Future Of Museums Blog
The night before my flight to Denver for #AAM2023, I went over my slides for the annual presentation on TrendsWatch. The talk was formatted around the chapters of the latest report (access …

A Human-Centered Approach to Guest Services

Category: Alliance Blog
Compared to other areas of museum work, guest services (or visitor services, as it’s sometimes known) often gets overlooked for the impact it has on community-building. This may be because, …

#AAM2023 General Session

Category: Alliance Blog
A recording of the 2023 AAM Annual Meeting & MuseumExpo General Session is coming soon. Below, find the full transcript of remarks from Joyce Tsai, Gary Steuer, Dawn DiPrince, Chevy …

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.