Museums and Healthcare Partnerships: A Practical Tipsheet for Starting the Conversation

Category: Health
Two people sit across the table from each other with a clipboard and pen in between shaking hands.
Photo by Mina Rad on Unsplash

This tipsheet was created with the help of Microsoft Copilot and is informed by content from the Museums & Healthcare Partnerships: Starting the Conversation webinar, featuring Terrie Nolinske, TNI Consultants LLC, Jean Hershner, Nemours Estate, and Rachel White, Birmingham Museum of Art. It is designed to complement the accompanying Museums and Healthcare: A Practical Guide to Partnership.

Why Museums and Healthcare, now?

Research shows interaction with museums can enhance health and well-being. Declines in traditional funding make cross-sector partnerships increasingly important, and healthcare collaborations align closely with museum missions of community engagement.

Tip: Frame partnerships around shared outcomes—not just programs.

Start with Readiness, Not Programs

Assess organizational, emotional, and mission readiness before reaching out externally.

Tip: Authenticity matters more than scale.

Starting the Conversation: Internal Preparation

Identify priority audiences, reduce barriers to access, and pilot ideas.

Tip: Track small wins to build momentum.

Starting the Conversation: External Preparation

Build relationships, share vision, understand healthcare requirements, and remain flexible.

Tip: Kindness and adaptability build trust.

Design Programs That Can Evolve

Support staff wellness, patient and family access, and hospital-based engagement through flexible, responsive programming.

Tip: Expect evolution over time.

Observation, Empathy, and Learning

Museum-based learning strengthens observation, empathy, and clinician well-being. Research demonstrates measurable improvements in clinical observation.

Tip: Collections are powerful educational assets.

Embrace a Pilot-and-Pivot Mindset

Set cautious goals, design pilots with permission to fail, and iterate continuously.

Tip: Responsiveness drives progress.

Final Takeaways

Assess readiness, play to strengths, challenge assumptions, and expand networks to multiply impact. Evaluate outcomes and disseminate results upon which others can build.

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