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External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit museums, others mean museums have more competition … -
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the incidence). Understanding these gaps (and where gaps … -
Non-Traditional Internships Provide New Perspectives, New Educational Tools
Nemours Estate is not your typical historic site. The two-hundred-acre estate, home to Mr. Alfred I. duPont and his family from 1910 until 1970, is set apart from other stately homes of the period by the legacy Mr. duPont left after his … -
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,… -
The Transformative Power of Employee Activism
Museums and cultural institutions are undergoing a seismic shift, being rightly called to reassess norms and practices to address historical inequities and better reflect and serve their communities. But in navigating this transformation, … -
Why Museum Store Sunday Matters and What’s New for This Year
Enter through the museum store! Much more than a gift shop, the museum store has become a major earned revenue stream for parent institutions as they continue to recover post-pandemic. And as museums and other cultural institutions embrace … -
Lessons in Co-Locating: A Q&A with the Denver Public Library and Denver Zine Library
While attending this year’s AAM Annual Meeting in Denver, I stopped by Denver Public Library’s Bob Ragland Branch to visit another, smaller library located within this branch: the Denver Zine Library. My host for the visit was volunteer … -
Earth Works: Establishing a Green Team at Your Museum
“People don’t have to do heroic things. Very few of us can do heroic things. But we can do little things. And at certain points in history, millions of those little things accumulate and you have a movement, and you have power, and … -
Using an Annual DEAI Report as a Tool for Transparency, Accountability, and Change
At science museums, we spend considerable time and effort instilling the notion in our visitors that mistakes are not something to shy away from, but opportunities for learning and growth. But we don’t always seem to embrace that idea for …
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Latest Stories from AAM
From the President: If We Build It
Category:
Museum Magazine
Educate. Inspire. Engage. Enrich. Stimulate. Nearly every museum, park, garden, zoo, …
Reflecting Our Communities: Programming for engagement with the Tucson Museum of Art and Historic Block
Category:
Museum Magazine
Tucson Museum of Art and Historic Block has taken a community-based approach to …
Reopening with Purpose: A new visitor experience at The Frick Collection
Category:
Museum Magazine
As part of an extensive renovation, The Frick Collection reimagined the visitor …