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Twelve Museum Innovations in 2025

By Joseph O'Neill

Throughout the year, AAM’s Center for the Future of Museums keeps careful track of how the future is looking, for our world and for our field. In its regular Dispatches series, the CFM shares both broad signals of social, …
The Most Active Museum Junction Threads of 2025

By Joseph O'Neill

Whether you want to pose a question to the general museum community, start a discussion with members of your specialty, or reach people who share the same identity or affinity, AAM’s virtual Museum Junction network is your go-to …
How Closing Perception Gaps Can Depolarize Issues and Motivate Action

By Sray Martin

When designing exhibitions, museums try to create experiences that expand visitors’ awareness of their social context, providing new information to broaden or shift their perspective. To do so, we have to understand where they’re coming …
Five Ways to Pitch Your Museum Story to the News Media

By Steve Lott

Museums aren’t just buildings filled with artifacts; they are homes for stories that inspire, educate, and connect us with our world. When you share these stories with the news media, you help your museum stand out, attract new visitors, …
Social Experiences and Museums, Part Four: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Social Experiences and Museums, Part Three: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Social Experiences and Museums, Part Two: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
The Promise and Peril of AI: A Q&A with Marion Carré

By Adam Rozan

In 2023, I found myself on a list of museum “influencers”—thank you, Blooloop—alongside Marion Carré. Carré is the CEO and cofounder of Ask Mona, a company that helps cultural organizations use AI to better share their …
Social Experiences and Museums, Part One: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Measuring What Matters: Vital Signs for Museums

By Laura Freebairn-Smith & Leah Hancock

More numbers don’t equal more insight. If your dashboard feels more like a data dump than a decision-making tool, you’re probably measuring too much. And if you don’t have a dashboard, well, read on. Museums are no strangers to …