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Inclusive Attitudes—A Shifting Landscape: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
These Museums Are Getting Out the Vote in 2024

By Rachel Lee

From primaries earlier this year to early voting in recent weeks and the General Election on November 5, museums of all types and sizes are opening their doors for community members to have a welcoming and safe place to cast their ballots. …
Discovering Community Through Augmented Reality

By Lisa Falk

The Arizona State Museum (ASM) recently led an exciting project that transcends traditional boundaries—curatorial, geographical, and technological. Discovering Community in the Borderlands (DCB) is an innovative endeavor that invites …
If Museums Were a Horror Movie…

By Joseph O'Neill

Let’s face it: there’s something about museums that’s just a little spooky. They’re usually quiet (some would say eerily so), they’re often in old buildings (some would say haunted), and they’re …
Peering into Percentages: A Q&A with Susie Wilkening

By Adam Rozan

Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to …
Designing Low-Carbon-Footprint Exhibitions

By Douglas Flandro

Working as an exhibition designer, I hear from many museum employees that their least favorite part of the process is watching an exhibition come down knowing most of the exhibition materials are headed for the landfill. This level of …
Museums and Community Perceptions and Engagement: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Museum-Healthcare Partnerships: A Growing Initiative

By Terrie Nolinske

With increasing frequency, museums and cultural institutions are becoming trusted sources for information on health. Leveraging their reputation for credible information, and their ability to promote well-being through education and …
The Influence of Staff on Museum Engagement and Visitation: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Cost of Admissions and Museum Visitation: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …