Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those without experience dealing with the press, the …
Three Core Values That Will Boost Your Museum Writing
Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, it can be difficult to define what writing well …
Creating Access, Inclusion, and Belonging through Language
This is a recorded session from the 2024 AAM Annual Meeting & MuseumExpo. Panelists in this session share how they incorporate Spanish language into visitor and staff experiences. Featuring four case studies from a diverse set of …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a partial return of their visitors—an average of 71 …
Building Connected Communities Museums as Bridges Across Divides
This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across a range of diverse backgrounds and perspectives, …
Neurodivergent Needs: A Q&A with ADDitude Magazine
If museums want to be welcoming and accessible, one of the areas they must consider is neurodiversity. How do the ways we process information and stimuli differ from person to person, and how can we design experiences that work across this …