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Cash-Strapped Museums Looking for New Audiences Are Increasingly Doing Exhibits-for-Hire

A growing trend in the museum sector might scandalize traditionalists but is quickly being embraced by cash-strapped institutions: sponsored content. On either side of the Atlantic, …

The Top Ten Alliance Blog Posts of 2020

If 2019 was a “whirlwind year,” 2020 was a full-blown tornado. Forces that had been gathering speed in the museum field—like growing emphases on digital content and diversity, equity, …

Attracting Charitable Giving through Education Programs

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In …

Why Museum Store Sunday Matters More Than Ever This Year

Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …

Running with Scissors: Creating a Sustainable History Experience (2017-2020)

You may know that Old Salem Museums & Gardens (OSMG) and The Museum of Early Southern Decorative Arts (MESDA) in Winston-Salem, North Carolina, have been making considerable changes …

Downsizing Our Museum in the Face of a Pandemic

According to the Alliance’s first COVID snapshot of museum operations, conducted this past summer, one-third of US museums expected to lose over 40 percent of their annual operating income …

Earning Income from Education Programs during COVID-19

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In …

Brooklyn Museum to Sell 12 Works as Pandemic Changes the Rules

It is the kind of sale that once would have engendered criticism, perhaps even sanctions: The Brooklyn Museum is putting 12 works up for auction at Christie's next month - including …

Why We’re Staying Closed

Many museums are struggling with when, and whether, to open, reclose, and reopen. These enormously difficult decisions may determine whether the organization survives the current crisis. …

How Museums Can Generate Revenue Through Digital Content and Virtual Experiences

Ever since the COVID-19 pandemic forced museums of all kinds to close their doors, many have responded by shifting their attention to engaging audiences through virtual and remote channels. …

“Pay As You Stay” – an alternative pricing model for museums?

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …
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