Posts
Marketing & Public Relations
Election Dos and Dont’s
Independent Sector shares this helpful 1 page PDF document to assist organizations that want to get involved in voter education, voter registration, and get-out-the-vote activities without …
Increasing Visibility and Awareness
Americans for the Arts offers an article in their Rapid Response Toolkit that touches upon increasing visibility and awareness of your institution thro…
Customer Service Quick Tips for Front Line Staff Serving Customers with Disabilities
The ADA National Network shares a collection of tips for communicating with people who have disabilities, navigating factors like stereotypes, interpreters, and physical d…
Six Steps to Social Media Success for Any Museum
The Western Museums Association breaks down the fundamentals of social media management into…
How Museums Can Use Social Media
MuseumNext addresses questions of finding the right tone and approach as the social media landscape continues…
The Road to Results: Effective Practices for Building Arts Audiences
The Wallace Foundation shares its report that identifies and examines nine practices of arts organizations that successfully expanded their…
Email Marketing for Nonprofits
Volunteer Hub shares a quick article on starting a nonprofit email marketi…
Smithsonian Identity Guidelines
The Smithsonian Institution shares its brand identity guidelines. This resource was collected from an organization in the nonprofit or museum sector. AAM reviewed and approved this as a …
How to Create a Great Museum Brand Identity?
Your Museum Brand identity includes all the visual elements that your museum uses to present itself to the public. But what makes a great museum bran…
8 Tips for Successful Museum Branding
Having a strong museum brand is not only part of a marketing strategy. It underpins everything that a museum does and helps to define the visitor experience from first to the last touch. …
Arts & Economic Prosperity
Americans for the Arts shares its Arts and Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences report which is the latest in a series …
Nonprofit Vote
Nonprofit Vote provides a lot of useful information nonprofits can use to help determine how they can engage with candidates and their elected…