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The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours

Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

Social Media Can Transform Your Museum: An interview with Lanae Spruce

I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of …

Museum Pricing for Affordability and Profit

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …

The Best Museum #GivingTuesday Campaigns of 2019

GivingTuesday is a “global generosity movement” originally founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Every year, the Tuesday …

Take a Look Around: A customer journey analysis of the museum store

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, …

For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to …

How Museum Stores Support Their Institutions and the Public

Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support …

Is Instagram culture a positive influence for museums?

I would expect many of us who work in the industry remember the first time we visited a museum we have since grown to love, the first time we saw an exhibition that would change our …

A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to …

Attracting Visitors with User-Generated Content

If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North …

What Museums Can Learn from Amanda Palmer

On the way to New Zealand in the spring of 2016, I started reading Amanda Palmer’s The Art of Asking. I thought of it as “me time” reading, and as such it was relegated to snippets of time …

Seven broad statements that may or may not help your museum do a bit better at social media

But it depends on your specific context and struggles A thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame on Twitter in 2018. We've gone from …
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