-
We Saw the Future, Now What?
Guzel duChateau is the CFM Coordinator and AAM’s New Media Specialist. She also leads the association’s Emerging Museum Professionals group. CFM works closely with the EMPs since (after all) they are the museum professionals of the future! … -
Do We Need a Social Media Policy?
This article originally appeared in the November/December 2010 issue of Museum magazine, a benefit of AAM membership. It’s a good idea. Social media policies fall into two main categories: those that govern the use of social media by … -
The Backstory on Blobby
CFM’s recent post on natural history specimens as social media was wildly popular, attracting over 1,300 hits within one week. Given the evident fan base for Blobby (and Sue) it seems worth delving deeper into the story behind these … -
Natural History Specimens as Social Media Celebrities
The rise of social media is transforming the landscape of communication for all organizations, including museums. There are myriad new ways to connect directly with the public, and new spokespeople have stepped forth to fill these niches. … -
Librarians. Sheesh.
This week’s guest blogger Lauren Silberman, thinks museumers have something to learn from the “Librarians of the Future” and their kin about how to shape the image of their profession. Lauren hearts museums but still likes … -
13 Ways of Looking at an Admissions Desk
This article originally appeared in the July/August 2008 issue of Museum magazine, a benefit of AAM membership. Almost every museum experience begins the same way. You start at an admissions desk or ticket window, not an exhibit. You pay, …
Marketing & Public Relations
Latest Stories from AAM
Talking to the Press: How to Excel as a Museum Spokesperson
Category:
Alliance Blog
A museum can spend years earning trust only to lose it in a single tense interview. If a …
American Alliance of Museums Partners with .ART Registry to Strengthen Digital Identity and Support the Museum Field
Category:
Press Release
For Immediate Release ARLINGTON, VA & WASHINGTON, DC – The American Alliance of …
February Advocacy Alert: Funding Bills Pass, Administration Appeals IMLS Ruling, and more
Category:
Advocacy Alert
Advocacy Alert – February 13, 2026 In this Alliance Advocacy Alert: IMLS, NEA, NEH …