• We Saw the Future, Now What?

    Guzel duChateau is the CFM Coordinator and AAM’s New Media Specialist. She also leads the association’s Emerging Museum Professionals group. CFM works closely with the EMPs since (after all) they are the museum professionals of the future! …
  • Do We Need a Social Media Policy?

    This article originally appeared in the November/December 2010 issue of Museum magazine, a benefit of AAM membership. It’s a good idea. Social media policies fall into two main categories: those that govern the use of social media by …
  • The Backstory on Blobby

    CFM’s recent post on natural history specimens as social media was wildly popular, attracting over 1,300 hits within one week. Given the evident fan base for Blobby (and Sue) it seems worth delving deeper into the story behind these …
  • Natural History Specimens as Social Media Celebrities

    The rise of social media is transforming the landscape of communication for all organizations, including museums. There are myriad new ways to connect directly with the public, and new spokespeople have stepped forth to fill these niches. …
  • Librarians. Sheesh.

    This week’s guest blogger Lauren Silberman, thinks museumers have something to learn from the “Librarians of the Future” and their kin about how to shape the image of their profession. Lauren hearts museums but still likes …
  • 13 Ways of Looking at an Admissions Desk

    This article originally appeared in the July/August 2008 issue of Museum magazine, a benefit of AAM membership. Almost every museum experience begins the same way. You start at an admissions desk or ticket window, not an exhibit. You pay, …

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