Looking to expand outreach, improve accessibility, and better serve underserved communities—while growing your bottom line? Learn how two museums use free admission to drive both impact and revenue. Christa McCay of the Marietta History Center will share about their free monthly “Pop-In for Family Fun” community events. Heather Wilson of the Cameron Art Museum will highlight partnerships with “Museums on Us” (Bank of America) and “Museums for All” (IMLS), both providing free access to the communities they serve. Discover how free admission has boosted attendance, grown membership, and attracted donors—proving that free can mean more, not less.

This program is FREE for SEMC members and $15 for not-yet-members. Register today!

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.