Thursday, April 2, 2020
12:00 pm to 1:00 pm Eastern Time
Hear from three teams whose marketing strategies went viral. You know them for their charismatic T Rex, curious penguins and immersive online rollercoasters – go behind the story of three attractions that have shot to even higher fame by finding innovative ways to engage visitors during COVID-19 closure.
Andrea Rodgers – Vice President, Public Relations and External Affairs, Shedd Aquarium
Katharine Uhrich – Social Media Manager, Field Museum
Grace Peacock – Director of Communications, Canada’s Wonderland