Many museum professionals unexpectedly find themselves managing a retail operation with no prior experience. This foundational webinar is designed for them. It serves as a primer for the accidental museum store manager, demystifying the unique world of mission-based retail. Participants will learn what sets a museum store apart from traditional retail, explore the fundamentals of a non-profit buying cycle, and grasp the essential Key Performance Indicators (KPIs) needed to track performance. The goal is to empower attendees with the core knowledge required to run a purposeful and profitable museum store that extends the institution’s mission.

Presenter

Melody Cabán is a retail strategist with nearly two decades of experience redefining museum commerce. She empowers institutions to connect profit with purpose by reframing the store as the “final exhibit” – the critical last touchpoint for visitor impact. Her strategic frameworks transform retail into a high-impact financial engine and a vital extension of the museum’s mission.

The live webinar will be Closed Captioned (live participants can turn on CC). The webinar/virtual event will be recorded and accessible to registrants and AAM members.
 
Members will be able to access the recording on AAM’s website. A transcript will be included with the recording of the general portion, when it is available.

This webinar is free for members! 

1. Login or create your profile at the Register button above. 

2. Confirm your contact details and proceed through the check out process. If you are an AAM member, you will not be charged. Nonmembers will be charged $25. 

3. After submitting your order, you will receive an order confirmation number – you are registered! 

4. You will receive both an order confirmation email from AAM and an invite containing the event details to add to your calendar. 

If you have not received your confirmation email or invite, please check your email’s spam folder before reaching out to AAM.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.