Donor behavior is changing—and so must our strategies. This session is a grounded, human-centered look at how organizations can deepen donor relationships, drive giving, and build systems that make both possible.

Colleen Cook from Vinyl Marketing will walk through two recent case studies to show what’s working, then offer a clear framework rooted in cycles, segmentation, and stewardship. You’ll leave with tools to strengthen your digital presence, clarify your outreach efforts, and focus your team’s time where it matters most—on relationships that lead to real results.

Whether you’re new to development or managing a mature fundraising program, this session will offer clarity, energy, and direction. Bring your questions—and your current challenges. We’ll work through them together.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.