Wednesday, April 15, 2020
11:30 am to 12:30 pm Eastern Time
This week’s Coronavirus update will feature Arrivalist, ADARA and MMGY, providing tools, insights, trends and strategies to help you measure and drive consumer travel activity and provide a foundation to begin thinking about what’s next. Arrivalist will shares insights from the Daily Travel Index (DTI), a free tool recently released to the industry that measures consumer travel activity specifically within the drive market. ADARA will dive into real-time travel data to provide perspective on the current state of travel, when to expect travelers returning to your markets, and lessons learned from global markets moving through the COVID-19 pandemic. MMGY Global will share data and insights about timing on re-entering the market and corresponding message and segmentation strategy.
The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.