If you’ve been following the industry news, you’ve seen a flux of high-profile attractions soliciting consumer surveys measuring the virus-viewpoints of their guests.

Areas of interest span the gamut, but mostly congregate around several key themes – the questions we all want answered: When we reopen, what will make guests feel safe and comfortable enough to return? When will they return? What are they willing to pay? And what experiences are they expecting?

Every week in our post-webinar survey, we ask: If you could ask your guests one question right now, what would it be? This week, we’re going to attempt to give you answers – with the help of our insights and analytics partners who have been issuing coronavirus sentiment surveys and collecting those COVID-KPIs for the attractions space since closures began.

If you want to peek inside the minds of your guests, to know what they’re thinking and feeling, this is the webinar to join.

Click here to register!

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.