Recent Posts by Susie Wilkening
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
Curiosity: A Primer
Category:
Alliance Blog
In the museum field, we sometimes talk about how we are in the “curiosity business.” Yet even still, it often feels that our field perceives nurturing curiosity as …
Mother Lode: Five Ultra Moms and Why You want Them to Visit Your Museum
Category:
Museum Magazine
This article originally appeared in the January/February 2011 edition of Museum magazine. Moms, the research shows, are a tough audience, hard to please and difficult to engage unless the …