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Recent Posts by Susie Wilkening

Mother Lode: Five Ultra Moms and Why You want Them to Visit Your Museum

Category: Visitor Experience
This article originally appeared in the January/February 2011 edition of Museum magazine. Moms, the research shows, are a tough audience, hard to please and difficult to engage unless the …

The Mall Over the Museum

Category: Audience Research and Evaluation
This article originally appeared in the September/October 2009 issue of Museum magazine, a benefit of AAM membership. “We’ve outgrown museums,” the girl said. Behind her, heads nodded in …

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