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Step 1: Learn About Museums

Before starting a new museum, take time to learn about museums and the museum community. As the national organization representing museums of all kinds, the Alliance shares data about museums, as well as ethical guidelines, standards and best practices that help museums operate.

Museum Facts

Museums serve their communities in a variety of ways. Learn about the value of museums.

Code of Ethics for Museums

This code provides a framework for ethical museum practices and reflects current, generally-understood museum standards.

Characteristics of Excellence for U.S. Museums

These are the core standards that all museums should strive for and can achieve.

National Standards and Best Practices for U.S. Museums

This book is an essential reference work for every museum. A free PDF copy is available to all Alliance museum members.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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