The Alliance has compiled this set of market segments resources from amongst its offerings.
In this Alliance blog post, Bill Tramposch outlines what the over-fifty demographic seeks in terms of engagement.
This Alliance blog post from the Minneapolis Institute of Art (Mia) discusses their shift to personalization and the use of data and metrics to create an experience tailored especially for an individual visitor.
Museums are storytellers who engage audiences, in this Alliance blog post,delivering content through digital means as a way to connect with audiences. She offers three questions to ask before digital content.