The Alliance has compiled this set of market segments resources from amongst its offerings.
This Museum magazine article provides an article with research by Reach Advisors on the needs of mothers and fathers and what they look to a museum to provide to their children.
In this Alliance blog post, Bill Tramposch outlines what the over-fifty demographic seeks in terms of engagement.
This Museum magazine article explores teen engagement with museums, looking at the type of museums teens find most engaging and the interests of certain demographics of teens. This is an excerpt from the publication, Life Stages of the Museum Visitor: Building Engagement Over a Lifetime.
Museums are storytellers who engage audiences, in this Alliance blog post,delivering content through digital means as a way to connect with audiences. She offers three questions to ask before digital content.