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Market Segments

The Alliance has compiled this set of market segments resources from amongst its offerings.

Five Ultra Moms and Why You Want Them to Visit Your Museum

This Museum magazine article provides an article with research by Reach Advisors on the needs of mothers and fathers and what they look to a museum to provide to their children.

How Are Older People Different?

In this Alliance blog post, Bill Tramposch outlines what the over-fifty demographic seeks in terms of engagement.

How Mia’s new strategy uses data to create personalized visitor experiences

This Alliance blog post from the Minneapolis Institute of Art (Mia) discusses their shift to personalization and the use of data and metrics to create an experience tailored especially for an individual visitor.

The Mall Over the Museum

This Museum magazine article explores teen engagement with museums, looking at the type of museums teens find most engaging and the interests of certain demographics of teens. This is an excerpt from the publication, Life Stages of the Museum Visitor: Building Engagement Over a Lifetime.

Simple Ways Museums Can Use Content Marketing to Engage Their Audiences (and Attract New Ones)

Museums are storytellers who engage audiences, in this Alliance blog post, Jennifer Phillips April discusses delivering content through digital means as a way to connect with audiences. She offers three questions to ask before digital content.

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