Market Segments

The Mall Over the Museum

American Alliance of Museums

Museum magazine explores teen engagement with museums, looking at the type of museums teens find most engaging and the interests of certain demographics of teens. This is an excerpt from the publication, Life Stages of the Museum Visitor: Building Engagement Over a Lifetime.

Five Ultra Moms and Why You Want Them to Visit Your Museum

American Alliance of Museums

Museum provides an article with research by Reach Advisors on the needs of mothers and fathers and what they look to a museum to provide to their children.

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