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Social Media and Online Communications

The Alliance has compiled this set of attendance resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

Creating a Social Media Strategy

Presenters from the Technology, Interpretation, and Education (TIE) 2010 online conference share a white paper on Creating a Social Media Strategy (PDF, 5 pages) to help museums understand the importance of strategy when implementing social media activities. It includes 4 elements to consider when developing a strategy and 5 ways social media can help a museum interact with visitors, members, and supporters.

Do We Need a Social Media Policy?

Museum magazine looks at what should be included in a social medial policy, who should be monitoring/staffing social media feeds, and whether or not staff should be allowed to use social media at work.

What YouTube Can Do for Museums

This Museum magazine article examines how museums can use YouTube to engage visitors and extend their reach.

Sample Documents

Tier 3 museum members can access a number of sample social media policies.

Social Butterfly

This Museum magazine article explains how museum leadership can and should get engaged with social media. It also offers insight on measuring results, the 5 social media must-haves for museum executives, and tips for leveraging social media while still keeping a professional tone.

Social Media Case Study

The Alliance provides a handout from its 2013 annual meeting, which offers a case study of the Woodland Park Zoo’s social media and email campaign “Give Ten for Tigers” that raised $149,000 in two weeks.


Other Resources

31 Blog & Social Media Content Ideas for Museums

This quick list of content ideas for museums, from Landslide Creative, will spur thinking about outside-of-the-box posts to try with your audience.

Digital Strategy for Museums Guide

Digital media agency, Cogapp, provides this helpful blog post all about creating a digital strategy for museums, including a downloadable guide.

How a World-Class Museum Inspires Millions of Followers on Social Media

Social media analytics platform Hootsuite interviews the digital marketing manager at the British Museum about the technical decisions and evaluations the museum uses in its approach.

How Museums Can Use Social Media

MuseumNext addresses questions of finding the right tone and approach as the social media landscape continues to evolve.

Six Steps to Social Media Success for Any Museum

The Western Museums Association breaks down the fundamentals of social media management into six steps.

The Ultimate Social Media for Museums Guide

Social media analytics company Sprout Social offers a data-infused guide to posting on social media as a museum.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

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  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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