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Racing into the Future with TrendsWatch 2024
It’s that time again! Check your mailbox for the 2024 edition of TrendsWatch, AAM’s annual forecasting report. Starting last year, we began publishing TrendsWatch as the Jan/Feb edition of Museum magazine. I am so pleased with this … -
Take a Deep Dive into the Future of Museums this November
Have you registered for the Future of Museums Summit? Taking place from 1-5 pm ET November 1 and 2, this virtual conference will explore four themes from the current edition of TrendsWatch: the evolution of digital practice, workplace … -
Releasing TrendsWatch into the Wild
Heads up! The 2023 edition of CFM’s annual forecasting report is now available as a free PDF download. TrendsWatch: Building the Post-pandemic World explores how museums can emerge from the past three years better and stronger, using … -
Forecasting 2023
In 2023, we, as individuals and organizations, are faced with choices that will determine what the post-pandemic future will look like. Will we try to rebuild a version of 2019, in so far as we are able, or will we use disruption as an … -
Introducing the 2022 Edition of TrendsWatch
As a child, I fell in love with museums for the good they did for me: providing a place of wonder, exploration, refuge, and, as I aged into teen-dom, an opportunity for meaningful work as a volunteer. As an adult, I fell in love with … -
Navigating a Disrupted Future at #AAM2021
How is a talk different from a written report? How is a digital presentation different from its analog kin? Earlier this week I gave my annual TrendsWatch session at the #AAM2021 virtual conference. As usual, I used the presentation as an … -
Investing for Values and Mission
Editor’s Note: This year AAM’s TrendsWatch leads with a call for museums to help close the racial gaps in wealth and power that divide the United States. As the report points out, one way museums can do this is through restorative … -
Texas Museum Opens Doors During Historic Winter Storm
This year has exposed the vulnerabilities of so many critical systems in the US, including health care, education, and the social safety net. In the latest edition of TrendsWatch I profiled many ways museums are caring for populations … -
New TrendsWatch! Navigating a Disrupted Future
In a normal year, TrendsWatch explores the impact emerging forces of change may have on museums in the next decade or longer. Some, such as demographic shifts, affect all museums in the present. Others, such as the rise of blockchain … -
Seeking Self-Care Solutions, for COVID-19 and Beyond
Support Free COVID-19 Resources for the Field The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Alliance Blog is supported by membership dues and donations. In these …
Tag: TrendsWatch
Upcoming Events
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Museum Wellness Summit
Event Date:Presented by: MuseumNext -
Capturing Feedback from Visitors in Museum Spaces
Event Date:Presented by: American Alliance of Museums -
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Documenting Historic Cemeteries
Event Date:Presented by: American Association for State and Local History (AASLH)
Latest Stories from AAM
Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more
Category:
Advocacy Alert
Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …
Welcome to TrendsWatch: Questioning Assumptions
Category:
Museum Magazine
“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …