Skip to content

Towards a New Mainstream?

Category: Center for the Future Of Museums Blog

Museums & Society 2034, this figure always makes museum folk sit up and take notice.

Changing composition of America (U.S. Census Bureau/Reach Advisors)

It dramatizes the growing disconnect between the population of the U.S., which is becoming increasingly diverse culturally and ethnically, and the core audience of museums, which continues to be mostly Caucasian. In only a few decades, our society will be “majority minority.” California, Texas, Hawaii, New Mexico and the District of Columbia have already achieved this status. What does this presage for museums? Can we continue to go about our business, hoping that new audiences will come to know and love us? Do we need to change the way we think, talk, hire and plan in order to establish our relevant to diverse audiences? Or are we evolving towards a post-racial America in which the major challenge will be reaching the tech-savvy, highly engaged “myCulture” generation, whatever their ethnic and cultural heritage?

On Wednesday, December 9th, 2009 LA Times columnist Gregory Rodriguez (author of Mongrels, Bastards, Orphans and Vagabonds: Mexican Immigration and the Future of Race in America) helped us explore these and other questions in the 2009 CFM lecture.

Skip over related stories to continue reading article

Watch Towards a New Mainstream.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.