The Indianapolis Children’s Museum has announced a deal with Procter & Gamble declaring “Swiffer Dusters” to be the official cleaning product of the museum. The National Trust for Historic Preservation has, in the past, struck similar deals with Arm & Hammer (baking soda) and Unico (HVAC.)
This is an interesting model for monetizing museums’ reputation for good stewardship–taking an existing, intangible asset and turning it into cash. What other museum stand-bys can we list that are ripe for product endorsement?
Q-tips? (“Gentle enough for our artifacts, gentle enough for your ears!”)
Benjamin Moore zero VOC paint? (“Won’t corrode historic metals OR your lungs.”)
C’mon—I know you can add to this list.