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That’s the great question a young woman posed to me when I spoke at Hollins Universitylast week.
My off-the-cuff answer was that a visionary is trying to shape the world. It’s the job of a futurist to help visionaries figure out how to create that preferred future.
But the question made me stop and think: maybe in addition to teaching museumers to be futurists, I should be encouraging you to be visionaries.
Stop and ask yourself: what kind of world do you want to create, and what can you do to bring it into existence? That’s a daunting question. When we look at the drivers of change that shape the world—climate change, economic disruptions, demographic transformation, technological revolution—it may seem like you strong enough to nudge the future in your preferred direction.
As individuals, and as single organizations, this is true—but we don’t have to act alone. There are (preliminary estimate, pending the IMLS museum census) over 20,000 museums in the United States, and more than 400,000 museum workers. As a field, we are big enough to have considerable heft, if we are only willing to set aside our fractal diversity and pull together on the issues that matter to all of us.
It’s worth reiterating that this is why AAM has chosen to morph from an “association” (a group of people who have an interest in common) into an “alliance” (a group advancing common interests). A subtle difference, but important. (If you are tempted to quibble definitions, be forewarned I will invoke Humpty Dumpty: “”When I use a word, it means just what I choose it to mean — neither more nor less.”)
I think CFM’s role in this transformation is to help museum practitioners, as a field, describe our shared vision of the preferred future, and figure out how we can use our combined resources to make it so. I can’t fill in the details of this future, but from working with you over the past four years I am pretty sure I can trace the outlines: it’s a future in which museums are vital resources that are central to their communities, valued and respected for their work. A future in which museums, whatever they specifically do, are generally seen as organizations that make their communities and the world a better place, and as worthy of public support.
How do we work towards such a big goal? As the old labor song says, “step by step the longest march can be done…many stones may build an arch, singly none.”
So here’s a first small step: The Alliance is mounting a pledge drive, not for your money, but for your participation in a project showing that museums share common values based on our responsibilities to the public. By taking the Pledge of Excellence you attest that your museum “in fulfillment of its educational mission, will strive to operate according to national standards and best practices to the best of its abilities and in accordance with its resources.” We will add your museums name to the pledge list on the Alliance website, demonstrating the unity of our field.
And don’t let “national standards and best practices” intimidate you: if you read them in Plain English (see page two) it’s clear they are things that all good museums can and should do.