Sproutling is offering new parents some peace of mind in trade for their baby’s personal data. Welcome to the Internet of Infants.
This hits so many trend buttons, including how:
- The Internet of Things is enabling us to amass Big Data (e.g., your baby’s sleep cycle, body temperature, mood)
- Advanced analytic algorithms enable us to crunch that data and make sense of it (what’s a normal heart rate for an infant at a particular age? What light levels promote napping?)
- Companies can convert what they’ve learned from data analytics into personalized services (what environmental conditions help your baby sleep well? What triggers a bad mood?)
- Data is turning into a medium of exchange (“can we use your baby’s data to train and improve our data models?”)
- The “quantified self” movement is expanding its reach
Your Futurist Friday assignment: watch the Sproutling video and read the associated (brief) article and ask yourself, what next?
- Is technology changing the culture of parenting, and if so, how?
- Will obsessive checking of baby’s biometric feed on your smart phone replace obsessive checking on the crib?
- Will the ability to track baby’s temperature and heart beat in real time alleviate or feed parental angst?