Skip to content

10 Easy Ways Museums Can Be More LGBTQ-friendly

Category: Alliance Blog
A family with two women and three children, smiling.

Have you ever been bothered by something, found co-workers who were bothered by the same thing, put your heads together, and made change happen?  That’s pretty much how in 2010 we got Chicago Children’s Museum’s LGBTQ Inclusion initiative off the ground. A group of us—some LGBTQ, some not—shared a concern that children growing up with same-sex parents and/or children who expressed their gender in creative, non-traditional ways are invisible in society.

We did some reading, connected with national expert Aimee Gelnaw from the Human Rights Campaign and, consulted with LGBTQ individuals on staff and in our community, crafted a proposal and brought it back to our Management team.  It was an easy sell.  Our Diversity Positon Paper from 2009 already stated that “Chicago Children’s Museum seeks to nurture the development of every child’s fullest potential by actively addressing issues of diversity and equity,” and that diversity includes a recognition that “all individuals experience the world through various dimensions, such as gender…and sexual orientation.” In 2011, our interdepartmental group became an official committee focused on ensuring that LGBTQ families and communities are welcomed and supported in all aspects of CCM life.

Here’s what we’ve learned in six years:

  1. Be resourceful; use existing skills.

I’m not LGBTQ but I chair the committee. Why? Because I plan and facilitate results-oriented meetings for a living.  I’m also passionate about equality and equity, and I know not to do anything without input from the LGBTQ community. I’m also not afraid to make mistakes. Who can you recruit to lead your team?

An upside down triangle with rainbow colors stating that "All families welcome."

  1. Embrace the rainbow as a sign of welcome; it speaks volumes.

One of the first things we did in 2011 was place this sign at all museum entrances. It sends a message to visitors (and staff) that “All” means ALL. Here’s a note we received with a $25 donation: “I am writing to thank you for your open display of inclusiveness….In a world that does not always welcome non-traditional couples, it was wonderful to know that there are places where we are allowed and invited….Thank you for being something good in the world. –Mery and Rosa”

  1. Get a new bathroom sign.

Having a place to pee is a must, not an option. You probably have a multi-purpose bathroom already.  Replace the man/woman symbol with a toilet.  Add the words “All-Gender” for extra assurance to those who are sometimes stared at (or worse) when using a gendered bathroom.

A blue bathroom sign with an image of a white toilet with text stating, "All-gender restroom."

We started with this sign which we got for $27.00 at

A purple bathroom sign with an image of a white toilet with text saying, "All-gender restroom," followed with the symbols of a person in a wheelchair and a baby in a diaper representing that the bathroom is both handicap accessible and has a changing table.

Now we have this sign that matches our other bathroom signs.

  1. Include images of LGBTQ people—beyond PRIDE month.

In the words of poet Adrienne Rich:  When someone with the authority of a teacher, say, describes the world and you’re not in it, there’s a moment of psychic disequilibrium, as if you looked into a mirror and saw nothing.

  An image of a smiling family with two moms, one Asian-American and one White American with three children.

Theresa Volpe (left), CCM’s LGBTQ Inclusion Advisor, allows us to use her family picture as needed. She values having a variety of family configurations represented in our materials.  Check out this post I co-wrote with Theresa:

A photograph of two young White sisters with different gender expressions, one is wearing a striped t-shirt and appears to be more masculine with arms up in fists showing muscles and one in a two piece bathing suit. Both are smiling and appear to be happy with who they are.

These sisters also gave CCM permission to use their photo so visitors can see gender expressed in at least two ways.

  1. Avoid reinforcing the gender binary (categorizing people as either male/female, man/ woman, boy/girl.)
  • We changed our recorded announcement from “Attention boys, girls, moms, dads and caregivers” to “Attention visitors.”
  • Rather than assume a visitor’s gender, we use inclusive language relevant to our setting: “Hello friends, are you ready to have fun today?”, “I think I see your grown-ups over there.”, “I see some brave explorers today!”
  • We never divide groups of children by boys and girls (If there’s one thing you can start doing now—without asking anyone’s permission—it’s this!)
  • We don’t ask visitors to check a male/female box on forms or surveys. IF we need to collect gender data, we prefer this: Gender:_____ 
  1. Apply good customer service techniques to visitors who don’t like your rainbows.

Staff handle complaints about our rainbows the same way they handle complaints about our no coffeepolicy: 1) Calmly restate the museum’s policy, 2) Keep the conversation brief (without brushing off the guest), 3) Never engage in debate or add personal statements about the policy, and 4) Let visitors know that completing a comment card is a good way to ensure their voice will be heard.

NOTE: Chicago has diverse guests from hundreds of cultures, some of which are very conservative. We’ve definitely had more complaints about our no-coffee policy than our rainbows.

  1. Don’t wait for everyone on staff (or the board) to agree.

We know not all staff feel exactly the same way at CCM. We do however, require that all staff are outwardly friendly with all guests and are able to restate the museum’s inclusion policy (and all policies) as needed.  Personal opinions stay personal and don’t factor into the workplace.

  1. Incorporate LGBTQ awareness into staff trainings.

We were able to get a few low-cost staff trainings from partners such as Illinois Safe Schools Alliance. We continue to offer brief refreshers every few months, especially for guest-facing staff.

  1. Tap into existing resources.

AAM’s new LGBTQ Inclusion Guidelines

CCM’s LGBTQ Inclusion Resources

  1. Go forward with calm and confidence.

If you’re still reading this post, maybe you’re the person to start or enhance an LGBTQ Inclusion effort at your museum. Let me know if you need support: KatieS@ChicagoChildrensMuseum.Org. As museum professionals, I believe it is our privilege and responsibility to embrace LGBTQ inclusion in all that we do.

“Negative peace is the absence of tension; positive peace is the presence of justice.”—Dr. Martin Luther King, Jr.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.