When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they interacted? To what extent were visitors touched emotionally by what they saw, heard, or touched and how intense were their emotional reactions? These are some of the big questions that museums are interested in. However, answering them poses tremendous conceptual and methodological challenges. This webinar will focus on traditional and state-of-the-art concepts and methods of psychological science that museums can use to measure different aspects of the audience experience, especially those that have proven to be most challenging to measure.

Presenter: Dr. Pablo P.L. Tinio, Chair of the Department of Educational Foundations at Montclair State University

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The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.