Museum Exhibition Materials Pledge: Sustainability Goals into Action Webinar
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Posts
Audience Research and Evaluation
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is …
Catching the Data Bug: A Q&A with Colleen Dilenschneider
I’m not sure how I first came across Colleen Dilenschneider—whether it was hearing her speak at a conference or reading one of her articles on the Know Your Own Bone blog, where she shares …
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that …
The Six Tools for Effective Digital Design
In 2020, after a fifteen-year run working in museums on digital engagement projects, I decided to start my own consultancy. In the process of building it, I often heard from people familiar …
Empathy Interviews: A Tool for Museums to Understand the Feelings and Experiences of Others
Imagine sitting down with local community members and hearing stories about the places they feel they can show up as their most authentic selves, or where and how they have learned …
CARE-apy: Belonging in Cultural Institutions
Approaches, Findings & Future Directions for the Field What does belonging look like in cultural institutions? We’ll share how two projects worked to understand belonging – across a …
CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention
As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …
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So, You Want to Present a Conference Session? - OMA Webinar
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Contained Curiosities Managing of Solids and Liquids in Collections
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Latest Stories from AAM
How Museums Can Mitigate Damage to Collections
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Industry Advertorial
This post is an advertorial written by an organization that serves the museum field. The views, opinions, and positions expressed by the authors and those providing comments are theirs …
Museums for Midlife: A Q&A with Chip Conley
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Alliance Blog
If you’ve ever seen my library or chatted with me about what I’m reading, you’ll know that I have a soft spot for TED Talk–style books. If Adam Grant or Simon Sinek has a new book, I’ve …
Twenty Innovative Program Ideas for Small Museums
The tips below were shared by Ann Bennett, Allison Schell, Kenny Libben, Susan Goganian, and several audience members during the 60 Ideas in 60 Minutes: Small Museums Are Thriving! session …