Posts
Audience Research and Evaluation
Museum Accessibility: An Art and a Science
Over the past decade, conversations about accessibility have increased within the museum field, and many organizations including AAM have identified it as a priority. There is not, however, …
Museums in a Pandemic: Audience Experiences
<iframe src="https://drive.google.com/viewerng/viewer?url=https%3A//aim-museums.co.uk/wp-content/uploads/2020/04/Understanding-Your-Audiences-2020-1.pdf&embedded=true" width="600" …
Simple Steps to Effective Focus Groups
<div …
A Free Survey to Measure a Sense of Belonging at Museums
Not everyone wants to visit a museum. This is in part because of operational issues like cost, location, schedule, but these aren’t the whole story. Some don’t even reach the point of …
CARE-apy: Discussing Data Collection Methods
Watch this recorded CARE-apy session where we explore numerous evaluation methods that you can use to understand a variety of things, including: Information that will help you make …
Family Interactive Spaces: Are They Necessary or Just Nice?
Cultivating a strong family audience is critical for museums, and as practitioners we use many different strategies to do this, including special family days and festivals, workshops, …
Recruiting Strategies: How to Find Community Members for Research Studies and More
Despite the ongoing effect of COVID-19 on museums’ daily operations, the national Measurement of Museum Social Impact (MOMSI) project has been forging ahead with thirty-eight museum …
CARE-apy: Crafting Evaluation Questions
Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating …
How a Rapid-Response Pop-Up Inspired New Notions of Audience and Community
The events of 2020 and 2021 forced museums to innovate in ways and at a speed that would have been unthinkable prior. Our hope is that 2022 brings about a time of reflection, where we take …
Why Well-Being Is at the Heart of Museum Experiences
For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the …