How Can Museums Rebuild Public Trust?

This 10-minute video and the accompanying discussion guide support a deep exploration of “Truth, Trust, and Fake News”—the first chapter in the American Alliance of Museums’ TrendsWatch 2019. These resources are designed to help museum professionals navigate the challenges and opportunities presented by the current precipitous decline in trust accorded by the public to government, media, academia, industry, and nonprofit organizations.

The video, narrated by CFM director Elizabeth Merritt, includes interviews with American Alliance of Museums CEO Laura Lott, and Sonya Gavankar, director of public relations at the Newseum in Washington, D.C. The discussion guide includes provocations and prompts for conversations on key issues, and instructions for activities that can be conducted in the museum, boardroom, or classroom.

Cost: $50

Purchasers have the right to share the video and discussion guide with staff, board, and volunteers of their organization, and with students in a given academic program. Purchase constitutes agreement not to distribute the video or guide to individuals outside the purchaser’s organization, to other organizations, or with other academic programs or departments.