On Wednesday, September 16 at 12:30 PM ET, we will discuss what is new for 2026, including a plan for this year’s national PR campaign. Learn how to increase awareness of your store and drive traffic and sales with marketing, special events, and promotions on Museum Store Sunday. 


Join MSA’s Past President and Director of Visitor Services at the Chrysler Museum of Art, Colleen Higginbotham, Co-Chairs Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco, Susan Tudor, Director of Retail & Visitor Experience, Cummer Museum of Art & Gardens, and Jonathan Ochart, Founder of The Postcard Agency as they take you through the ways you can get your Museum Store Sunday event out to the public! These best practices are tried and true!

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.