Skip to content

Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…

External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story

Category: Alliance Blog
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …

Putting Social Science to Work in Climate Change Interpretation

Category: On-Demand Programs
Public engagement efforts on climate change must start with the fundamental recognition that people have different psychological, cultural, and political reasons for acting—or not acting—to …

The Partisan Divide

Category: Museum Magazine
How can museums build bridges and foster tolerance to strengthen…

Museums with a Future: Prioritizing Climate Resilience to Respond to a Changing World

Category: Center for the Future Of Museums Blog
This year’s TrendsWatch report spotlights the urgent need for humanity to curb our carbon emissions if we are to stave off the worst extremes of climate change. The term …

A Growing Backlash to DEI

Category: Center for the Future Of Museums Blog
Do you remember seeing this picture attempting to illustrate the difference between equality and equity? Now it also illustrates the latest battleground in the new culture wars. While a …

Culture Wars 2.0

Category: Museum Magazine
The net effect of loud, sensational clamor is to mute more quiet and temperate voices. —James Davison Hunter, Culture Wars: The Struggle to Define America This article originally appeared …

CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention

Category: On-Demand Programs: Audience Research & Evaluation
As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different …

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.