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External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit museums, others mean museums have more competition … -
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the incidence). Understanding these gaps (and where gaps … -
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,… -
The Transformative Power of Employee Activism
Museums and cultural institutions are undergoing a seismic shift, being rightly called to reassess norms and practices to address historical inequities and better reflect and serve their communities. But in navigating this transformation, … -
Why Museum Store Sunday Matters and What’s New for This Year
Enter through the museum store! Much more than a gift shop, the museum store has become a major earned revenue stream for parent institutions as they continue to recover post-pandemic. And as museums and other cultural institutions embrace … -
Using an Annual DEAI Report as a Tool for Transparency, Accountability, and Change
At science museums, we spend considerable time and effort instilling the notion in our visitors that mistakes are not something to shy away from, but opportunities for learning and growth. But we don’t always seem to embrace that idea for …
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Latest Stories from AAM
What it’s like to Participate in Museums Advocacy Day
Category:
On-Demand Programs
Curious about what it’s like to participate in Museums Advocacy Day? Whether you’re …
Museums and AI: Critical Decisions
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Center for the Future of Museums Blog
Welcome to CFM’s summer series on all things Artificial Intelligence. To catch up with …
Boosting Local Attendance: Practical Strategies for Becoming Your Community’s Third Space
Category:
Alliance Blog
Tourism ebbs and flows. Economic conditions change. Travel patterns shift. And yet, some …