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Imaginative Learning in Museums, Part 2—Enthusiasm and Resistance: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
When HR is the Barrier: Identifying Problems and Solutions

By Michelle Martin Bonner

After more than two decades of experience in human resources (HR) and diversity, inclusion, and belonging roles, I’ve had the privilege of witnessing the inner workings of these departments across a diverse array of sectors, …
The 2024 Museum Store Gift Guide

By Joseph O'Neill

As cheerful as the holiday season can be, it can also be a dizzying blur of to-dos, chief among them the task of finding thoughtful, interesting gifts that will delight their recipients. Museum stores are a blessing in this challenge, with …
Imaginative Learning in Museums, Part 1: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Painting a Fuller Portrait of American Latinos: A Q&A with Jorge Zamanillo

By Joseph O'Neill

In the demographics of the United States, Latinos are ascendant. As of the 2020 Census, people identifying as Hispanic or Latino make up 19 percent of the country—the second largest racial or ethnic group after non-Hispanic white …
Homeschool Families: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Now Available: On-Demand Sessions from AAM 2024

By American Alliance of Museums

Couldn’t make it to Baltimore this spring for the AAM Annual Meeting & MuseumExpo? Wishing you could replay a session that’s been on your mind ever since? Good news! A select number of recorded sessions are now available to …
K-12 History Education, Museums, and Perceived Curricular Gaps: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Shop With Purpose: How to Join This Year’s Museum Store Sunday Event

By Susan DeLand

RIDDLE: How many times can a single dollar be spent in one transaction? ANSWER: At least six times if spent in a museum store: It pays for a unique and meaningful item. It buys education about a culture, technique, or museum object. It …
Three Core Values That Will Boost Your Museum Writing

By Trey Whitted

Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, it can be difficult to define what writing well …