Audience Research and Evaluation – Page 3 – American Alliance of Museums
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CARE-apy: Crafting Evaluation Questions

Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating …

Why Well-Being Is at the Heart of Museum Experiences

For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the …

Museum Goers and the Pandemic

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: Wilkening Consulting and AAM Transcript CommPartners Christina: All right, we’re good …

Rethinking Experience Design for a New Reality

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and …

The Future of Museum Evaluation after COVID‐19

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in …

CARE-apy: Psychological Science and the Visitor Experience

When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

CAREapy: Expanding COVES to Art Museums

The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide …

A Deeper Model of Community Co-Creation

Museums often talk about reaching out to communities, or co-creating with community members, for an exhibition or project. But often in these cases, the formula is lopsided in favor the …

CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities

In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic …

How the Delaware Art Museum is Centering Community Voices in Interpretive Planning

In 2018, the Delaware Art Museum (DelArt) began a radically inclusive approach to reinstallation planning, integrating community voices at every stage through focus groups, iterative …

Virtual Programs for Children—What Do Parents Want Now?

After of year of chaos, anguish, and reflection, the world is entering a new phase—perhaps “post-pandemic,” maybe the “new normal”—it will take a while to settle on the right label. Last …
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