Audience Research and Evaluation

CARE-apy: Crafting Evaluation Questions

By American Alliance of Museums

Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating questions would be straight forward with all this …
How a Rapid-Response Pop-Up Inspired New Notions of Audience and Community

By Jeni O’Malley & Maggie Schmidt

The events of 2020 and 2021 forced museums to innovate in ways and at a speed that would have been unthinkable prior. Our hope is that 2022 brings about a time of reflection, where we take the time to process what we created under …
Why Well-Being Is at the Heart of Museum Experiences

By John H. Falk

For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the value they perceive they derive. Today, though, …
Museum Goers and the Pandemic

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: Wilkening Consulting and AAM Transcript CommPartners Christina: All right, we’re good to go. Right. Thank you. Natanya Khashan: Hey, …
Rethinking Experience Design for a New Reality

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and Public Relations & Marketing Committee …
The Future of Museum Evaluation after COVID‐19

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in discussing this question and thinking about how we …
CARE-apy: Psychological Science and the Visitor Experience

By American Alliance of Museums

When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they interacted? To what extent were visitors touched …
CAREapy: Expanding COVES to Art Museums

By American Alliance of Museums

The Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide improvement. Learn about how we are engaging in …
A Deeper Model of Community Co-Creation

By Marjorie Bequette and Robby Callahan Schreiber

Museums often talk about reaching out to communities, or co-creating with community members, for an exhibition or project. But often in these cases, the formula is lopsided in favor the museum; even though they may be eliciting feedback, …
CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities

By American Alliance of Museums

In 2020, the Coronavirus pandemic, the murder of George Floyd, and the subsequent national and worldwide protests, along with too many other events to list, drew attention to systemic racism in focused and unignorable ways and demanded …