Audience Research and Evaluation

Essential Evaluators: Snapshot | Data Decisions

By Laureen Trainer and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Essential Evaluators: What’s in Your Soup?

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Curiosity: A Primer

By Susie Wilkening

In the museum field, we sometimes talk about how we are in the “curiosity business.” Yet even still, it often feels that our field perceives nurturing curiosity as “nice” work, rather than “necessary” …
Essential Evaluators: Separation of Powers

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Essential Evaluators: Snapshot | Data Collection

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Essential Evaluators: The Silver Lining

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Essential Evaluators: In the Fog of War

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
Essential Evaluators: A Brave New Dance

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. This is a time of uncertain and unknown expectations …
“Pay As You Stay” – an alternative pricing model for museums?

By Elizabeth Merritt

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
Essential Evaluators: A New Era Emerges

By Rose Jones, Laureen Trainer, and Andréa Giron Mathern

In sync with the rest of the world, the museum field has exploded and imploded. Crushed by the weight of ongoing, unresolved systemic racism and paralyzed by the COVID-19 pandemic, parts of the field have collapsed or dissipated, other …