How the Cincinnati Museum Center Reinvented Itself after Racial Justice Protests in 2001
Watching people of all ages, races, religions, and nationalities stand up for equality in the wake of George Floyd’s murder, my thoughts have drifted back to my time at the Cincinnati Museum Center. In 2001, just after I joined the CMC as …
Black History in Our Own Backyard: Building Community in a COVID World
Lately, at the Neill-Cochran House Museum we’ve spent a lot of time thinking about what community means, and the best way we can define it for our institution. This question has become even more critical since the COVID-19 pandemic …
How to Use Storytelling to Build and Engage Audiences
As far as museums go, the National Geographic Museum is unlike any other. With access to over 130 years’ worth of photos, footage, data, and archival materials—plus a built-in audience already hooked on the National Geographic …
6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of …
#MuseumWeek: Celebrating Digital Museum Work in the Age of COVID-19
#MuseumWeek was launched in France in 2014, thanks to a union between around seven hundred European museums who wanted to both strengthen their raison d’être and increase their audience in the digital space. It has since gained …
What Does a Welcoming Online Collections Portal Look Like?
In late February 2020, the Sidney and Lois Eskenazi Museum of Art at Indiana University became the latest institution to launch an online collections portal, a feature that is increasingly expected of art museums. Built on our existing …
The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine …
How Your Museum Can Use Social Media During COVID-19
With the current COVID-19 pandemic deeply affecting museums across the world, many museum professionals at big and small museums alike are wondering how they can still connect and communicate with their audiences, each other, and the …
The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
