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The Museum of Street Culture
One national trend I’ve been tracking is the recent rise in people experiencing homelessness or housing insecurity. On any given night over a half million people in the US are coping with homelessness. Over a third of these people are … -
Call for Applications: Aroha Fellowship for Museums & Creative Aging
Last week the Alliance launched the search for our first senior fellow. With the generous support of Aroha Philanthropies, this individual will spend two years advancing the work of museums with respect to creative aging. One of the goals … -
Crowdsourcing a Conference on Creative Aging
Would your museum like to host a national convening on museums and creative aging? Rather than figuring out the best site for such a meeting on our own, my colleagues and I at the Alliance are inviting you to speak up. Let’s call it … -
Membership Isn’t the Top of the Mountain
Eric Bruce is the Head of Visitor Experience at the Minneapolis Institute of Art (Mia). This is the third article in a series we are presenting on how Mia has expanded its audience. In this series of posts about the Minneapolis Institute … -
Converting Family into Fans: How the Contemporary Jewish Museum expanded its reach to a new audience.
This article originally appeared in the July/August 2017 issue of Museum magazine. Since its founding in 1984, the Contemporary Jewish Museum (CJM) had been in a 2,500-square-foot space in the lobby of the Jewish Community Federation of … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked … -
Mia’s new strategy navigates changing consumer expectations, focuses on long-term sustainability
Kristin Prestegaard is the Chief Engagement Officer at the Minneapolis Institute of Art (Mia). This is the first article in a series we are presenting on how Mia has expanded its audience. At the Minneapolis Institute of Art (Mia), we’ve … -
Ask, Don’t Guess: How a visitor-centered business model led to record-breaking attendance for a historic house in Oregon.
This article originally appeared in the May/June 2017 issue of Museum magazine. Built in 1914 by an influential Portland newspaper publisher, Pittock Mansion has a story similar to that of many other early 20th-century mansions across the … -
The Road to Results: Effective Practices for Building Arts Audiences
Delivered March 22, 2016, at the Building Arts Audiences: The Philadelphia Summit, Will Miller presents findings from the Wallace Foundation report, The Road to Results: Effective Practices for Building Arts Audiences (2014). Watch the … -
Build Your Audience Through Strategic Organizational Alignment
Internationally renowned for his expertise in arts management, Michael Kaiser discusses the importance of organizational alignment around audience-building initiatives. Kaiser uses examples from his work at the Kennedy Center and Alvin …
Building Audiences
Latest Stories from AAM
Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more
Category:
Advocacy Alert
Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …
Welcome to TrendsWatch: Questioning Assumptions
Category:
Museum Magazine
“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …