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Marketing & Public Relations
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then …
How staff influencers can help museums make more content
By Maxwell Blowfield "Museums were the content platform of the 19 th century." So said former UK culture minister, Ed Vaizey on an episode of his podcast The Vaizey View earlier this …
Museum Store Sunday—Five Years and Going Strong!
Is your institution ready for Museum Store Sunday, taking place this year on November 28 (the Sunday after Thanksgiving)? 2021 marks the fifth anniversary of this worldwide museum retail …
New Marketing and Communications Resources
As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …
Pride Goes Virtual: #MuseumPrideParade & Your Online Community
Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a …
Now What?: Project Ideas for Museum Staff Working Remotely
By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. …
The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths …
TrendsWatch: Building Financial Resilience in a Time of Crisis
Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …
Upcoming Events
NYC Arts Internship Collective: A Collaboration in Crisis and Beyond
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MAAM Annual Meeting 2022
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Washington, DC
Forget the Best: Good and Better Approaches to Preservation
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FAIC/C2C Care
Latest Stories from AAM
A Free Survey to Measure a Sense of Belonging at Museums
Category:
Alliance Blog
Not everyone wants to visit a museum. This is in part because of operational issues like cost, location, schedule, but these aren’t the whole story. Some don’t even reach the point of …
Ask an Expert: What Else Can We Digitize?
Category:
Alliance Blog
With the new needs imposed by the pandemic, museums have seen considerable digital growth over the past few years. Not only have they begun to deliver more content and programming online, …
Salary Transparency in Job Postings: One Museum’s Journey
Category:
Alliance Blog
For the past several years, the Corning Museum of Glass (CMoG) has been working to draft a long-range DEI&A strategic plan, with input from the museum’s cross-departmental DEI Matrix …