Posts
Marketing & Public Relations
How staff influencers can help museums make more content
By Maxwell Blowfield "Museums were the content platform of the 19 th century." So said former UK culture minister, Ed Vaizey on an episode of his podcast The Vaizey View earlier this …
Museum Store Sunday—Five Years and Going Strong!
Is your institution ready for Museum Store Sunday, taking place this year on November 28 (the Sunday after Thanksgiving)? 2021 marks the fifth anniversary of this worldwide museum retail …
New Marketing and Communications Resources
As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …
Now What?: Project Ideas for Museum Staff Working Remotely
By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. …
Latest Stories from AAM
Museum Colleague Shoutouts for 2023
Category:
Alliance Blog
Last month we asked readers of our Field Notes newsletter to share their shoutouts for outstanding museum colleagues in honor of the new year. Here were some of the responses they shared: …
Chatting About Museums with ChatGPT
Category:
Center for the Future Of Museums Blog
Two months ago, the research and development lab OpenAI released ChatGPT, an interactive “chatbot” powered by artificial intelligence. Chatbots aren’t new (I’ve been writing about …