Posts
Marketing & Public Relations
What Works for Building Audiences? Let’s Review the Data.
One of the biggest issues museums face right now is diminished attendance. Years after most pandemic-induced closures have lifted, the majority of institutions have still seen only a …
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience …
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
Guidelines for the Use of Copyrighted Materials and Works of Art by Art Museums
The Association of Art Museum Directors (AAMD) provides guidelines for navigating principles of fair use when using or providing copyrighted materials. This resource was collected from an …
Code of Best Practices in Fair Use for the Visual Arts
The College Art Association produced this set of best practices for applying fair use from extensive research in the visual arts community. This resource was collected from an organization …
Find my Attorney General
All 50 U.S. states, D.C., and the U.S. territories have an attorney general who serves as the chief legal officer in their jurisdiction. Find your AG. The National Association of Attorneys …
Advertising FAQ’s: A Guide for Small Business
The Federal Trade Commission (FTC) answers FAQs about its advertising rules. Topics include truth-in-advertising, contests and sweepstakes, the Telemarketing Sales Rule, marketing and …
Tools for Results
The Texas Commission on the Arts shares a marketing toolkit that may be useful to small museums. It has guidelines for creating a media plan, an overview of different vehicles for getting …
The Routledge Handbook of Museums, Media and Communication
Routledge publishing is offering this book for free download (or you can read online). The book explores what it means to make use of information communication technology and contrast it …
Research & Planning for Museum Marketing Success
MuseumNext An in-depth looking at developing a marketing plan for your museum, including how to conduct a SWOT analysis and se…
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Latest Stories from AAM
Content Warnings in Museums and Galleries: Taking a Proactive Approach
Category:
Alliance Blog
I began writing and speaking about the need for trauma-informed practices in museums several years ago, and while I haven’t seen any big changes in the time since, I have seen small shifts …
Mental Health for All
Category:
Center for the Future Of Museums Blog
This is an excerpt from TrendsWatch: Museums as Community Infrastructure. The full report is available as a free PDF download. “What mental health needs is more sunlight, more candor, and …
Urgent – Oppose Drastic House Funding Cuts to IMLS
Category:
Advocacy Alert
Advocacy Alert – July 19, 2024 In this Alliance Advocacy Alert: URGENT! Oppose Drastic House Funding Cuts to IMLS #InviteCongress 2024: Use Our How-To Guide to Participate Civic …