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Museum Store Sunday—Five Years and Going Strong!

Is your institution ready for Museum Store Sunday, taking place this year on November 28 (the Sunday after Thanksgiving)? 2021 marks the fifth anniversary of this worldwide museum retail …

New Marketing and Communications Resources

As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …

Inviting Engagement: Front-of-House Workers Become Online Content Creators

After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …

Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens

Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …

Why Museum Store Sunday Matters More Than Ever This Year

Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …

Pride Goes Virtual: #MuseumPrideParade & Your Online Community

Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a …

Now What?: Project Ideas for Museum Staff Working Remotely

By now, most of us are well into our stints of working from home. But weeks or months in, you might be finding it hard to think of new tasks you can do without access to your physical site. …

The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths …

TrendsWatch: Building Financial Resilience in a Time of Crisis

  Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …

The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …

The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours

Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote …
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Latest Stories from AAM

CARE-apy: Psychological Science and the Visitor Experience

Category: On-Demand Programs: Audience Research & Evaluation
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

Category: On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

60 Ideas in 60 Minutes: Be the Change You Wish to See

Category: On-Demand Programs: Financial Sustainability
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …

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