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Excellence and Equity at 25: Then, Now, Next
This article originally appeared in the July/August 2017 issue of Museum magazine. The lasting legacy—and future implications— of AAM’s landmark 1992 publication. Diversity. Equity. Accessibility. Inclusion. These terms (together, “DEAI”) … -
Converting Family into Fans: How the Contemporary Jewish Museum expanded its reach to a new audience.
This article originally appeared in the July/August 2017 issue of Museum magazine. Since its founding in 1984, the Contemporary Jewish Museum (CJM) had been in a 2,500-square-foot space in the lobby of the Jewish Community Federation of … -
A Magnetic Science Center
This article originally appeared in the May/June 2017 issue of Museum magazine. How one museum used a community engagement business model to drive programming and growth. Magnetic: The Art and Science of Engagement, a best-selling book … -
Why Not To Run Your Museum “More Like A Business”
This article originally appeared in the May/June 2017 issue of Museum magazine. Many elements that make businesses successful do not work for museums. First, some relevant credentials. I have been involved in five capital campaigns and cut … -
Ask, Don’t Guess: How a visitor-centered business model led to record-breaking attendance for a historic house in Oregon.
This article originally appeared in the May/June 2017 issue of Museum magazine. Built in 1914 by an influential Portland newspaper publisher, Pittock Mansion has a story similar to that of many other early 20th-century mansions across the … -
Strategizing Me: Make a Personal Career Plan
This article appeared in the March/April 2017 issue of Museum magazine. Effective leaders create mission statements to shape their museum careers. The one thing that can be said universally about people who work in the museum profession … -
Failing Towards Success
This excerpt from TrendsWatch 2017 originally appeared in the March/April 2017 issue of Museum magazine. “If you’re creating things, you’re doing things that have a high potential for failure, especially if you’re … -
Five Strategies for Promoting Workforce Equity: Future-proofing the Museum Workforce
This article originally appeared in the January/February issue of Museum magazine. 1: Re-think Cultural Fit Employers, market researchers, and cultural influencers alike have recently revisited the question of “cultural fit” in the … -
So, What Do You Do? Meet some museum professionals with 21st-century jobs.
This article originally appeared in the January/February issue of Museum magazine. Who could have foreseen—just two decades ago—that museums would one day employ game designers, digitization specialists, or social media managers? New … -
Taking the Bias Out of Hiring: Identifying and eliminating unconscious bias in recruitment processes.
This article originally appeared in January/February 2017 issue of Museum magazine. I’m a fan of leading by doing. Which is to say, when I suggest to museums (as I do in every section of TrendsWatch), “you might want to…” I always ask …
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Latest Stories from AAM
American Alliance of Museums Partners with .ART Registry to Strengthen Digital Identity and Support the Museum Field
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Press Release
For Immediate Release ARLINGTON, VA & WASHINGTON, DC – The American Alliance of …
February Advocacy Alert: Funding Bills Pass, Administration Appeals IMLS Ruling, and more
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Advocacy Alert
Advocacy Alert – February 11, 2026 In this Alliance Advocacy Alert: IMLS, NEA, NEH …
Museums & Healthcare Partnerships Starting the Conversation
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On-Demand Programs
Why does Museums and Healthcare: A Practical Guide to Partnership matter now? While …