Visitor Experience

“Pay As You Stay” – an alternative pricing model for museums?

By Elizabeth Merritt

This year’s TrendsWatch cites buy-ahead pricing as one tool for enhancing revenue and managing attendance. In today’s guest post, Managing Director Tom Schoessler tells us how the Weserburg Museum tried flipping that model, charging …
6 Data-Tested Approaches to Building New Audiences

By Joseph O'Neill

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of …
Leveraging Smartphone Technology to Protect Museum Visitors

By Kim Spencer

Everyone is eager for a return to normal, which includes access to museums and other cultural venues. While countless people likely have been inspired and sustained by virtual museum tours these past few months, there is something very …
Towards Frictionless Augmented Reality

By Matt Davis

Author’s Note: Several months ago, putting on an Augmented Reality (AR) headset was an uncomfortable nuisance for museum visitors. Now, it’s a potential health risk. The COVID-19 pandemic has only amplified the need for museums to rapidly …
Security and Operational Priorities for Reopening Cultural Institutions

By Darrell Utt and Bill Edwards

Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. In these challenging times, we ask that if you can, consider supporting our …
What Will Become of Interactive Art When Museums Reopen?

By Rachel Trusty

Support Free COVID-19 Resources for the Field The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Alliance Blog is supported by membership dues and donations. In these …
“The museum we closed will not be the museum we reopen.”

By Scott Stulen

Support Free COVID-19 Resources for the Field The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Alliance Blog is supported by membership dues and donations. In these …
4 Tips for Effectively Reaching Visitors with Disabilities

By Dani Doughty

It’s been nearly three decades since the original Americans with Disabilities Act of 1990 was signed into law. Since the protective act was ratified, great strides have been made not just to prevent discrimination against people with …
What It Means to Be a University Museum in the Twenty-First Century

By Amy Gilman

These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from across the campus. I know that these informal …
Cravings Nourished: Museum experiences that elicit emotions

By Matthew Ramirez

Today on the Alliance Blog, we’re featuring a post by a Social Media Journalist for AAM’s 2019 Annual Meeting & MuseumExpo. The application for this year’s Social Media Journalist opportunity, in San Francisco, is now open! See …