Visitor Experience

Serving Broader Audiences, Museums Engage Communities with Public Space

By Erin Flynn & Andrew Barwick

Many of today’s museum leaders recognize a need to engage more closely with the public, and a related desire to make their facilities and programs more flexible and valuable. In order to achieve these goals, it can be useful to explore new …
Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …
Belonging: Co-creating welcoming and equitable museums

By Sandra Bonnici

“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues …
Growing Audiences with the Annual Survey of Museum-Goers

By Rebecca Gilliam

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Welcoming Service Dogs to Your Museum

By Kristi Moore

Service dogs are becoming more common as the years go on, and as museum professionals it can be a challenge to welcome them in among our collections. We worry about hair and dander, physical damage, and health code violations. Most of us …
Sofa So Good: A word on behalf of older folks

By Bill Tramposch

I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact …
Unlocking the Neuroscience of Visitor Experience

By Tedi Asher, PhD

The act of understanding is fundamental to the museum experience. In visiting a museum, we come to understand the objects placed before us, along with the stories of their human pasts. So too is understanding a key to creating these …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

By Julia Forbes and Ivey Rucket

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. …
The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)

By Charlie Walter

It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am amazed to see the crowds standing in line to get in. …
Ageism is All Around Us

By Bill Tramposch

Greetings! This is my second blog as Aroha Fellow for Museums and Creative Aging, and I begin by reiterating my invitation to meet colleagues who share an interest in creative aging during the 2019 AAM Annual Meeting in New Orleans this …